Want to catch more fish on every trip?

Soft, flexible and lifelike Bionic lures will bring more catches and evoke more strikes from the predators of the fishing world. These lures are perfect for saltwater, freshwater, and inshore fishing, whether it be from the boat or from the beach. A must have for all anglers!

Lifelike Lures

Soft bionic fishing lures are designed to be a lifelike and realistic swimming lure, with all of the features that a hungry fish would find irresistible!

Realistic Design 

The soft bionic lure features a realistic looking body, fish gills plate and ultra realistic 3D eyes that that target fish cannot ignore.

High Quality Materials

The soft bionic fishing lures are made of flexible high quality soft plastic. They are built to be durable and catch fish without tearing easily.

Easy to Set Up 

Fish the soft bionic fishing lure on a weightless hook, jighead, or small weighted hook.  Rig it up as a dropshot, Carolina, Texas, shakey, wacky with an extra wide gap hook.

Multi-purpose 

Fish of all sizes attack soft plastic baits due to their natural motions. You can use these soft baits to catch bass, trout, panfish, crappie, rockfish, mackerel, smallmouths and stripers.